Tom Lokhorst
Resume
Professional Experience
Senior Copywriter
Bluestem Brands
Jun 2023 - Apr 2025
• Wrote multi-platform marketing copy for e-commerce, credit, and financial services.
• Partnered with design teams on campaigns across social media, email, Google, YouTube, and Connected TV, boosting new credit applications by 22%.
• Developed a concept for a Fingerhut perks campaign that increased targeted sales by 19%.
• Collaborated on managing the content calendar and producing social media and blog content, growing brand visibility and engagement with new and existing customers.
• Worked cross-functionally with bank and legal teams to gain compliance approvals
Social Media Consultant
Xcel Energy
Jan 2023 - Jun 2023
• Managed end-to-end social campaigns across platforms, increasing program awareness by 17%.
• Developed content strategies and ad copy for paid and organic posts, improving engagement and enhancing brand perception of a leading energy utility.
• Aligned initiatives with business goals to enhance customer experience and promote B2B initiatives.
Senior Copywriter
Best Buy
Sept 2014 - Oct 2022
• Produced marketing copy and assets for retail ad campaigns, aligned with internal brand standards and
partner/vendor messaging.
• Collaborated with cross-functional teams on A/B testing and optimization to maximize conversions. • Contributed to rebranding efforts, refreshing voice across social media channels.
• Oversaw content approvals and edits, ensuring brand and consumer technology business alignment. • Used Adobe Creative Suite to create image and video assets for paid and organic ad campaigns.
• Created content for Meta (Facebook/Instagram), X (Twitter), Pinterest, TikTok, Snapchat, and more.